Death Of A Salesman By F. Scott Fitzgerald - 2062 Words

Dreams drive our pursuits and motivations. They allow us to look into the future and see hope and prosperity in order to give our every day tasks purpose. Dreams, however, are not always beneficial. They can often, like in these works, be build on nonrealistic ideals, which drive characters in the wrong direction and lead to self distruction. Both F. Scott Fitzgerald through The Great Gatsby and Arthur Miller through Death of a Salesman use these misshapen dreams and visions of the future to describe their characters, build toward their downfalls or dramatic turning points, and to create a theme of the crushing power of broken dreams. Willy Loman’s dream is the promise that one can make their mark on the world and be successful simply by†¦show more content†¦In high school, Biff’s peers â€Å"used to follow him around in high school† (Miller 6) and he was a star on the football team. In willy’s mind Biff had unlimited potential because he was so w ell liked, but simply being well liked could not carry him through school. Biff ended up flunking math, and seeing his father with another woman in the same day. This moment haunts Willy and he spends the rest of his life trying to find out if he was the reason his son, instead of following through with his father’s dreams, â€Å"laid down and died like a hammer hit him† (Miller 71) While Willy is haunted by a lack of accomplishment, Gatsby is haunted by a lost chance at love. Jay Gatsby is a perfectionist, and his dream is to be reunited with his love before the war, Daisy Buchanan. Daisy is a symbol of wealth and grace to Gatsby. He says that even â€Å"her voice is full of money† (fitzgerald 107), and the final step of his dream of success is to rekindle the innocent love they had before the war. Gatsby has achieved innumerable wealth, and has a rags to riches story that many would call the epitome of the American dream. But he cannot be satisfied until h is life becomes the perfect dream he has in his head, the center point of that dream is continuing his life with Daisy as if he never went to war. In order to achieve this dream, Gatsby worked his whole life through susceptibly illegal means to build a grand future for them in a magnificent house so that he can provide and

Consumer Behavior Towards Online Shopping - 18477 Words

CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. Institute of Business Administration Vastrapur, Ahmedabad Project Guide, Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7. Binny Machchhar 71 8. Dhairyah Manek 78 9. Sandeep Ojha 86 10. Bhoomi Kotadia 66 TABLE OF CONTENT No. | Subject | Pg. No†¦show more content†¦Objective of the study  To study the online shopping behavior of customers  To study the factors influencing online shoppers and consumers  To study the customer’s level of satisfaction with regard to online shopping  To examine whether customers prefer online shopping to physical stores. MICRO INFORMATION What is Myntra? Myntra.com is ranked among the leading e-commerce companies in India and is the largest online retailer of lifestyle and fashion products. The company was started by a group of IIT/IIM graduates in 2007 and is headquartered in Bangalore. Funded by top tier Venture Capital Funds, Myntra is among the best funded e-commerce companies in the country today. Myntra, which started as an online destination for personalized products back in 2007, has expanded into broader lifestyle and fashion retailing. Today, Myntra is the largest online lifestyle retailer with over 200 national and international brands under its banner. Who started it? Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by top tier Venture Capital funds like IndoUS, IDG amp; Accel Partners. How myntra started? The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai. It began its operations in the B2BShow MoreRelatedOnline Shopping : Developing Countries1017 Words   |  5 Pagestransformed how retailers and buyers meet at the market place through physical and online purchases, distribution of products and services(Bashir, 2013). Although deemed to be a familiar channel for success and growth in developed countries, online shopping is still considered an innovation in developing countries like Tanzania (Mlelwa, 2015; Zaied, 2012) According to Katawetawaraks Wang(2011) online shopping has facilitated the presence of many foreign companies looking to boost their brandRead MoreAnalysis Of Consumer Behavior And Online Shopping Essay1056 Words   |  5 PagesAnalysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. Internet shopping is responsible for transformation of marketing scenario in India. One click on screen of computer presents hundred of products to see and to compare with each other. Undeniably turnover of such companies involved in this business is making new records everyday. Day by day the number of internet savvyRead MoreFactors Affecting Online Shopping1438 Words   |  6 PagesFactors Affecting Customers’ Satisfaction in the Environment of Online Shopping 1. Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In theRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 PagesINTRODUCTION Online shopping is almost to synonymous to customary shopping through brick and mortar stores. As indicated by UCLA Center for Communication Policy, online shopping has been rising as a standout among the most famous web exercises, marginally behind e-mailing and internet surfing and in addition surpasses online entertainment search and online news. Online shopping conduct (additionally called web purchasing conduct and Internet shopping/purchasing conduct) implies to the procedure ofRead MoreConsumer Attitude : An Organization Of Motivational, Emotional, Perceptual And Cognitive Processes1519 Words   |  7 Pages Consumer Attitude An attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object (be it a person, thing or situation). A wider definition of attitude sees it as â€Å"an enduring organization of motivational, emotional, perceptual and cognitive processes with respect to some aspect of our environment† (Hawkins, Best and Coney, 2004). More specifically, â€Å"attitude refers to knowledge and positive or negative feelings about an object or activity† (PrideRead MoreImpact Of Internet On Modern Business1699 Words   |  7 Pagesof those aspects. This development also affected the way people use the internet in their daily activities, especially in the online shopping behavior. The objective of this paper is to observe and analyze the internet impacts on modern business presented in the three articles attached. This paper specifically written to examine the effects of internet on consumer behavior pattern. To complete all the data required in this paper, I attached the three articles that were studied. I also provided aRead MoreA Good With Luxury Brand1498 Words   |  6 Pagesbecomes one of the most important symbols for social status and life style in worldwide nowadays. In the meanwhile, online shopping continues to a robust growth, with a result of online retail sales contributing to 4.9% of total sales in the first quarter of year 2012, under the phenomena of economic crisis(Bureau, 2012). However, if luxury brand performs a good show for online shopping adoption, especially in China. It is known to us that after year 1978 for the Chinese economic reform, China has occurredRead MoreLiterature Review On The Field Of Online Shopping1187 Words   |  5 Pagesincludes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are worki ng on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping its various application and the ongoing researches in this field. Literature review is an essentialRead MorePeapod: Online Grocery Shopping953 Words   |  4 PagesPea Pod Behaviors and Comparison What behaviors are involved in online grocery shopping? How does online grocery shopping compare with traditional shopping in terms of behavioral effort? The behaviors involved in online grocery shopping are information contact, funds access, and transaction. The information contact â€Å"†¦occurs when consumers come into contact with information, either intentionally or accidentally, about products, stores, or brands†¦Ã¢â‚¬  (J. Paul Peter, 2010, p. 195) Funds access or moneyRead MoreResearch on Patterns of Online Consumer Behavior1374 Words   |  6 Pagesof the consumer behavior online, with focus group as young adults aged between eighteen and thirty-four interested in buying a mobile phone or a related product ,Petrovic Dejan explained that the most relevant behavioral characteristics of online consumers and examine several ways they find, evaluate and compare product’s information. Comparison of the freshly collected surveyed data with the present existing consumer behavior theory resulted in number of issues related to a specific consumer group

An Essay Analysing and Evaluating the Applicability of Person Centred Planning Within a Hospital Setting free essay sample

I will maintain confidentiality at all times using pseudonyms. Working within the nursing and midwifery code of conduct. (2008) In the1950’s psychologist Carl Rogers was the first person to use the term ‘person centred’ He pioneered the concept of personhood believing ‘The organism has one basic tendency and striving to actualize, maintain and enhance the experiencing organism’ (Rogers, 1951 p. 401) He believed that individuals are† experts of themselves and given the right conditions and environment are able to flourish†. He named three important values as key in achieving self-actualization. Empathy, congruence and unconditional positive regard’ (Rogers, 1951) The 1960’s was a time of great change socially, the civil rights movement was growing alongside the awareness of the rights and needs of individuals ‘social care was identified and defined in the late 1960’s with the formation of social services’ ( Thompson et al 2008) In 1969 the report into the conditions at the Ely hospital (HMSO 1969) opened the eyes of many to the appalling conditions and serious lack of care in all institutions, hospitals, prisons and care homes alike. A flurry of policy reviews were to follow including ‘Better services for the mentally handicapped’ (Department of health 1971). The paper focused on the rights of individuals to be a part their community and treated as individual citizens as opposed to being labelled by their condition or illness . The coming decades saw the end of asylums and institutes. The ideology of Carl Rogers ‘Person centred care’ was drawn upon in a more conceptual manner by Thomas Kittwood he defined personhood as ‘a standing or a status that is bestowed on one human being, by another in the context of relationship and ocial being’ (Kittwood, 1997: p8) Policies and theories continued to develop, eventually leading to the use of the person centred planning tools in use today. ‘A person centred approach to planning should start with the individual (not the service) and take into account their wishes and aspirations. Person centred planning is a mechanism for reflect ing the preferences of a person†¦.. ’ (Valuing people (2001p. 9) Used correctly PCP is ‘A way to empower a person and give them a choice ‘(Thompson, Kilbane, Sanderson, 2008) PCP requires commitment from both the patient and the health care provider empowering the patient to make their own choices and sharing the power over decisions they may make that influence their lives not exclusively their healthcare. The tools require active listening and responsive action when required from both sides. Once initially completed the tools should allow for change and development as and when needed, for the tools to work to their full potential the health care provider should be able to facilitate this accordingly. Improving patient centeredness is one of the six aims of the Institute of medicines (IOM) Health care quality initiative according to which health care should be safe, effective, patient centred, timely, efficient, and equitable. It is often helpful for the families of patients to be involved in the plans; this is applicable to all patients’ not just children or adults with learning difficulties. It helps the patient and the people they love to gain some control and a sense of responsibility back in their life. Being in hospital can very quickly have a detrimental effect on a patient’s mental state. The lack of choice in hospital has a negative effect, Often there are set times for meals, getting out of bed, you must wear a name band, and you can’t leave the ward†¦.. The list of ‘rules’ is endless. Patients very quickly become automatons. As Tillich puts it ‘The manipulation of conditional reflexes by social and psychological engineering reduces the man to the status of an object rather than a subject’ Tillich (1961) when the PCP tools are most effective and some sense of personal control of life is restored the overall wellbeing of the individual is greatly improved. †¦Ã¢â‚¬ ¦by less dependence on others, an increase in expressiveness as a person, an increase in variability flexibility and effectiveness of adaption, an increase in self-responsibility and self-direction†¦Ã¢â‚¬ ¦Ã¢â‚¬â„¢ (Rogers 1961) The importance of a person feeling whole, in control and valued has a positive effect not only for mental wellbeing but it is increas ingly understood on the physical self as well. Carl Rogers stated that ‘we are learning we can often heal or alleviate much of our disease through the intentional use of our conscious and unconscious minds. Holistic health is broadening our understanding of the inner capacities of a person’ (Carl Rogers 1995). The ‘holistic’ approach to health care embodies the theories behind Person centred care. Taking in all aspects that contribute to the patient’s life and using them to focus on the patient who is central to it all. I don’t wish to pretend that in gaining a positive mind-set illness and disease can be cured but a positive mind-set always has a beneficial effect on a person and PCP tools have been shown to result in that significant positive change. The PCP tools I am going to evaluate in this essay are. The one page profile, MAPs PLANs and The children’s passport. I choose to consider the children’s passport as it is a PCP tool new to the hospital that I am based and as of yet the only tool used in my specific area of work, a paediatric day surgery ward. It is much like the one page profile, I choose to evaluate this tool because of its simplicity compared to the other two that I will evaluate, MAPs and PLANs both of which are widely used and were the first tools implemented for the purpose of person centred planning. PCP developed from ‘The community of practise’ different communities were leading the way in advocacy and support for the disabled and communities of people that previously didn’t have a voice. Beth Mount worked on ‘circles of support’, a way of organizing a person’s allies around shared concerns, focused Personal futures planning on organising and extending a person’s social supports’ (Mount 1998) This led the way for MAPs originally developed out of concern about the children of a local school with profound disabilities having their needs, hopes and dreams overlooked and even dismissed as so often happens. It helped disabled children integrate into mainstream schools. MAPs is now used for varying groups of people including children without disabilities as a way to focus their minds on what is already around them and what they wish for the future. MAPs require commitment from both the user and provider and often involve close family and friends, as with PATHs these tools can be used throughout life. Needs, dreams, fears and anything else relevant in the clients life documented discussed and actualised at different intervals. The initial time spent on MAPs needs to be several hours, ideally two people would facilitate, one to guide the client and the other to document it both words and pictures are used. Typically it will be large and visual. There are eight steps. They methodically through discussion identify what the MAP is, the clients history, allowing discussion about milestones and events that have had an effect on the clients life. Next dreams and nightmares are discussed and documented; this will enable the client to focus on moving toward the dream and away from the nightmares. The next step gives the client affirmation of who they are by giving everyone a chance to offer words describing them. Followed by focussing on gifts and qualities, this then leads to what is required to achieve the clients dreams and finally an action plan is put into place. When it is possible to use MAP the effects can be life changing for individuals on many levels most importantly giving the client better self-esteem and with the commitment and guidance required of MAP will be able to achieve things they had previously not thought possible, in 2005 the DOH published a paper asking â€Å"does person-centred planning work? it noted that ‘†¦.. very little change was apparent in people’s lives prior to person-centred planning. After person-centred planning significant positive changes were found in the areas of social networks; contact with friends and family; community based activities; levels of choice†¦. ’ (DOH 2005) It was also later noted that bes ides the beneficial effect ‘†¦. it was achieved at no extra cost to councils other than the initial investment in training and support’ (DOH 2010) The problems however are many and for PCP tools to truly enable clients to reach their full potential then ‘†¦.. ultural change in the ways that services are comprised and  delivered†¦Ã¢â‚¬ ¦Ã¢â‚¬â„¢ (O`Brien amp; O`Brien 2000) People who are to facilitate MAPs require training; the usual constraints of cost and time are cited as reasons to not implement PCP. It also on a personal level requires the client to feel totally at ease with the facilitator thus able to share private thoughts. It is also difficult for a long term commitment to be made when outside of the PCP bubble real life isn’t always so accommodating, people change jobs, move become ill etc. The facilitator must lso have certain personal qualities to get the best from the client. They need to be good at listening, non-judgmental hav e leadership skills that enable the group to focus and move on when required, they should have empathy and be able to encourage to the group to cry when sad and celebrate achievements. They need to be flexible, committed have a sense of humour and confidence in themselves. PATHs is an adapted version of MAPs it too is visual and requires time in the first instance. It differs however in that it is more focussed the â€Å"path† to the end goal. Giving time constraints and at intervals in that set time the client is encouraged to examine how far they have got towards the goal and what needs to change if suitable development isn’t being made. It looks at barriers and how to remove them and what is required to remain strong and focused. The positives and negatives of a PATH are as with MAP above. The main negative that I feel differs slightly from MAP is with it being so focussed on the end goal not being able to achieve in the time set could set the client back and have a negative impact. A one-page profile typically has three sections: an appreciation about the person; what is important to that person from their perspective; and how to support them well. (Helensandersonassociates. co. uk) It can be used in a variety of ways sometimes it can be the first step in using more in depth PCP tools. It is a helpful tool in ways but by no means does it have the impact of either PATH or MAP. The tool used in my workplace it is called the child’s passport and is available online for parents to fill in, it’s then printed out and put into the front of the child’s notes. It works on a traffic light system red being essential information such as allergies, communication needs, medical history equipment needs and any other essential needs the parent/carer may wish to highlight. Amber looks at day to day activities, dietary requirements, how they express themselves i. e. British sign language, makaton or using special signs exclusive to them. The last section is green and is to acknowledge things the child likes, favourite toys, dvd’s etc. It also has a section for parents to give advice on ways to help calm the child f distressed. I work on a day surgery ward so it isn’t practical to implement any tool during the child’s short stay. I have however found the child’s passport useful when admitting patients who already have one. I don’t consider the child’s passport to be strictly person centred, it doesn’t give any insight into the child’s hopes or dreams or plan for the future. I am certain that on wards where children are acutely ill both MAPs and PATH tools would be extremely helpful. Children like adults can all too often feel defined by their illness or disability and person centred planning would be a positive way for them to feel valued, and to be seen for who they are first rather than their condition. In conclusion, for person centred planning to become a reality society as a whole has to change. It is possible that given time PCP will become fully integrated within society. It was after all only decades since the reforms that led to the closing of institutions and the dire care that was associated with them. Time needs to be given to any person that could benefit from PCP this in turn will ultimately benefit wider society. Word count 2,207 References Department of Health ( 2007) Valuing People Now. The stationary office London Department of Health ( 2010) Putting people first:Support planning and brokerage with older people and people with mental health difficulties. The stationary office London Department of health (1971). Better services for the mentally handicapped The Stationary Office, London Department of Health (2005) The Story so far†¦ Valuing People: A new strategy for learning disability for the 21st Century. The Stationary Office, London Department of Health (2007) Valuing people and research:The learning Disibility Research Initiative-overview report Institute of medicine Nursing amp; Midwifery Council (2004) The NMC Code of Professional Conduct: Standards for Conduct, Performance and Ethics, London: Nursing amp; Midwifery Council. O’Brien and O’Brien (2000) Report on Ely Hospital Report of the Committee of Inquiry into Allegations of Ill – Treatment of Patients and other irregularities at the Ely Hospital, Cardiff . Presented to Parliament by the Secretary of State of the Department of Health and Social Security by Command of Her Majesty March 1969 Rogers, Carl. (1961). On Becoming a Person: A Therapists View of Psychotherapy. P 401London: Constable. Rogers, Carl. (1980). A Way of Being. Boston: Houghton Mifflin. Thompson J. Kilbane J. Sanderson H. (2008) Person Centred Practice for Professionals. Open University Press P. 72 Tom Kitwood (1997) Dementia Reconsidered: the Person Comes First P. 8 Tom Tillich (1961) cited in Understanding psychotherapy:fifty years of theory and practise C H Patterson (2000)

My Brighter Future Essays - DraftAkib Alex, Scout Promise

Education is very important to the human knowledge; it is education and its light and social outcome that provides us with the key to a brighter future. When I decided to go back to college, my main purpose was to set a superior example to my children and to fulfill what I always dreamt about and that is to get a degree. Although, it might get complicated, I knew that benefits would come its way and definitely will crown all the hard work. Knowing the challenges that I am going to face, I was determined, ready, and focused to go for my goal. Like most students I thought it would be a smart decision to go to college and earn a degree. For more than a year of doubting thoughts, if I only would have had enough control to get in touch with my inner strength and to reach the end of my journey. It occurred to me seven months ago when I was helping volunteer in my son?s pre-school class that I wanted to pursue a career in Early Childhood Education. Finally after so much encouragement from my family and especially my husband who has always been my stepping stone, I decided to face my uncertainties and challenge my obstacles to make that one life changing decision which was the enrollment to Ashford University. Knowing that my family always comes first this would be my biggest challenge ever, having four children a husband who is disabled, I am the one person who they always looked for and depend on. At times it gets too overwhelming for me and I break down in tears. At the end of the day, I have to be on my feet not looking back and try to make the best out of this moment in time. Now I accepted the challenge, I am back in school, and my children are happy for me. It hurts me knowing that I have to take some time from them, but I know that in the long run it will be beneficial for them. Before my enrollment at Ashford University I did not have to worry about school work and being so pressed for time, now I have to maintain a time schedule in order to complete all of my school assignments if I want to turn them in on time. I?ve learned how to use my time management skills when it comes to working on my college assignments, also be able to accommodate my family needs, knowing that I can spare enough time to spend with my family and be there for them while taking care of my school work. I knew college will have its struggles along the way but at the end of my path it will have a wonderful outcome. I will have a degree that I worked so hard for to share with my family, which they will be so proud of me for accomplishing my goal. The benefits would come with my helping hand, where I can be one of many to teach children how to take their first steps into a journey of how fun education can be. Knowing that I can make a difference in the children?s lives and look after them, be the one to draw a smile on their faces, will be worth every minute I invested towards my degree. Furthermore, it was not so easy for me to alter and shift my daily routine and by disregarding tough times and challenges that I might encounter while achieving my college dream, I will not give up until knowing that I have reached my final destination to become one of many peers that strive to craft in someone?s life an advanced beginning. We all are motivated to reach higher expectations within ourselves. When setting a goal, consider the immense sense of triumph that is mixed with hard work and dedication that results in superior outcome. Education will be the most valuable accomplishment that anyone can earn in a life time.